Healthcare & Diagnostics · 2023
Apikonistiki Diagnostiki
Before the first appointment, there is a first impression. We rebranded Apikonistiki and created its new website, bringing identity, language and original photography and film together to introduce the centre long before a patient arrives.
Diagnostic care comes with unfamiliar words, equipment and expectations. The task was to make Apikonistiki's expertise easier to understand while giving its people and surroundings a presence online.
- Services
- Rebranding
- UI System
- Website
- Copywriting
- Photography & Film
The person at the centre
A human figure gives the identity its focus. Measured curves suggest movement, while a teal palette, open layouts and expressive italic accents carry its character into the website. We developed the UI system alongside the rebrand, giving typography, colour, controls and layouts a shared set of rules. The identity takes shape through the details people encounter on every page.
The centre, seen from within
We went on location to photograph and film Apikonistiki, capturing its spaces, equipment and the people working within them. Reception areas establish a sense of place; footage of the team beside a patient gives the technology a human context. Brought into the website, this original material lets visitors begin to recognise the centre before they arrive.
Clarity at every step
We developed the wireframes and wrote the entire website, shaping the structure and the story together. Services, equipment and the examination experience each have a clear place, with direct routes to the information needed to arrange a visit. The UI system carries that order across the site, from an opening headline to an examination page or a contact link. Consistent controls and visible contact details keep the next step easy to find.
A complete brand and digital presence, from the identity and UI system to the website's structure, words, photography and film. Each part introduces the same Apikonistiki: precise in how it communicates, human in what it chooses to show.