Shipping & Maritime · 2024
Optima Shipping
Shipping is a business of scale, detail and relationships. Our work for Optima brought those qualities into a new public presence: a complete rebrand, a website built around original 3D and film, and a bespoke booking experience for Posidonia. We created the identity, the imagery and the technology that brings them to life.
The brief reached beyond a new look. Optima needed a way to make a broad maritime business understandable online, with a distinctive character that could carry from its website to an industry gathering.
- Services
- Rebranding
- Website
- 3D & Film
- Booking Platform
A horizon to build on
The circular mark gives Optima a recognisable point of departure. Deep navy, muted gold and generous typography carry it across the website, invitations and brand applications. We developed the identity as a working system, giving a complex service business a consistent way to introduce itself, whether the first encounter is a screen, a printed page or an event.
The maritime world, in motion
We designed and developed the website and created its 3D assets and films. Vessels, water and movement give the business a tangible setting, while the page structure guides visitors through its services. Producing the imagery alongside the interface let us compose the two together: the camera, the scale of the ship and the placement of a headline all belong to the same scene.
The brand becomes an interaction
For Posidonia, we extended the project into a bespoke booking experience. We designed and built the system as part of Optima's wider digital presence, carrying the new identity into a practical interaction. It brings another dimension to the work: a brand expressed through the way someone uses it, with the same attention given to the booking interface as to the website and films.
A complete identity with a digital presence to match: the new mark, original maritime imagery, an immersive website and a purpose-built Posidonia booking experience. Each part belongs to the same Optima, from the first encounter to the next interaction.