Mobility & Leasing · 2024
Mooviq
Choosing a car is the visible part of leasing. Behind it sit calculations, applications, customer relationships and a fleet to manage. We created Mooviq across that whole journey: the name and brand, the website and customer experience, the complete leasing system, and the online software supporting its fleet and internal team.
A customer needs to understand the vehicle and the offer. The business needs to manage what happens around that choice. Our task was to design the experience and build the systems that serve both.
- Services
- Naming & Branding
- Website
- Leasing Platform
- Fleet Software
Movement, from the name onwards
We created a name and identity with movement at their centre. The linked forms of the mark, rounded typography and orange-to-violet colour system give Mooviq a character that works on a keyring, a campaign and a phone. The brand forms the starting point for the interface too, carrying the same tone from an opening message into the details of a vehicle.
Make the choice understandable
The customer-facing platform brings the catalogue, vehicle configuration and leasing calculators into a clear sequence. People can explore the offer, work through their options and continue into quote and application flows, with accounts supporting the wider journey. We designed and developed each part, giving a decision with many variables a consistent set of screens and controls.
Build the business behind the screen
Our work continues beyond the customer interface. We developed the complete leasing system, its calculators and internal management tools, together with online fleet management software. The same project addresses the offer a customer sees and the operation the team has to run. Designing both sides gave us a view of leasing as an ongoing service, from the initial vehicle search through the work behind it.
A mobility brand with its own working infrastructure. The public website, customer tools, leasing calculations and fleet software were designed and built together, giving Mooviq a consistent experience for the people choosing a vehicle and the team running the service.